Apple
Apple Inc. is an Associate in Nursing yank international technology company that makes a specialty of client physical science, code, and online services headquartered in Cupertino, California, u. s... Apple is the largest technology company by revenue (totaling US$365.8 billion in 2021) and as of might 2022, it's the world's second-biggest company by market capitalization,[7] the fourth-largest laptop computer merchant by unit sales, and the second-largest transportable manufacturer. it's one among the massive 5-yank data technology firms, aboard Alphabet, Amazon, Meta, and Microsoft.
Apple was based as the Apple laptop Company on April one, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne to develop and sell Wozniak's Apple I pc. it had been incorporated by Jobs and Wozniak as Apple laptop, Inc. in 1977, and also the company's next laptop, the Apple II became a trade edition. Apple went public in 1980, with instant monetary success. the corporate developed computers that include innovative graphical user interfaces, as well as the initial Macintosh, declared in very critically acclaimed publicity, "1984", directed by sea turtle Scott. By 1985, the high value of its product and power struggles between executives caused issues. Wozniak stepped back from Apple amicably and pursued different ventures, whereas Jobs resigned bitterly and based on NeXT, taking some Apple staff with him.
As the marketplace for personal computers dilated and evolved throughout the Nineties, Apple lost a sizable market share to the lower-priced duopoly of the Microsoft Windows software package on Intel-powered computer clones (also called "Wintel"). In 1997, weeks aloof from bankruptcy, the corporate bought NeXT to resolve Apple's unsuccessful software package strategy and lure Jobs back to the corporate. Over a future decade, Jobs guided Apple back to profit in a variety of ways as well as introducing the iMac, iPod, iPhone, and iPad to important acclaim by launching "Think different" and different unforgettable advertising campaigns, gap the Apple Store distributor, and exploit various corporations to broaden the company's product portfolio. once Jobs resigned in 2011 for health reasons and died 2 months later, he was succeeded as a chief executive officer by Tim Cook.
Apple became the primary public-listed U.S. company to be valued at over $1 trillion in August 2018, then $2 trillion in August 2020, and last $3 trillion in Jan 2022. the corporate receives criticism relating to the labor practices of its contractors, its environmental practices, and its business ethics, as well as anti-competitive practices and materials sourcing. all the same, the corporate includes a giant following and enjoys a high level of name loyalty. it's stratified mutually of the world's Most worthy brands.
About It:
Founders: Steve Jobs, Steve Wozniak & Ronald Wayne
Founded: April 1, 1976; 46 years ago in Los Altos, California, U.S.
Formerly: Apple Computer Company (1976–1977), Apple Computer, Inc. (1977–2007)
Type: Public
Industry: Consumer electronics. software service. online services
Number of locations: 519 retail stores
Products: AirPods, Apple TV, Apple Watch, HomePod, iPad, iPhone, MacBook Air, MacBook Pro, iMac, Mac Mini, Mac Pro & Mac Studio.
Services: App Store, AppleCare, Apple Card, Apple Fitness+, Apple Music, Apple News+, Apple TV+ & Apple Pay.
Number of employees: 154,000
Stores:
The first Apple Stores were originally opened as 2 locations in could 2001 by then-CEO Steve Jobs, after years of attempting but failing store-within-a-store ideas. Seeing a necessity for the improved retail presentation of the company's merchandise, he began an endeavor in 1997 to revamp the retail program to urge AN improved relationship with customers and employed Daffo Johnson in 2000. Jobs relaunched Apple's online store in 1997 and opened the primary 2 physical stores in 2001.[108] The media ab initio speculated that Apple would fail,[111] however its stores were extremely flourishing, bypassing the sales numbers of competitors near stores and at intervals 3 years reached US$1 billion in annual sales, changing into the quickest merchandiser in history to try and do this. Over the years, Apple has enlarged the number of retail locations and its geographical coverage, with 499 stores across twenty-two countries worldwide as of Dec 2017. Strong product sales have placed Apple among the top-tier retail stores, with sales of over $16 billion globally in 2011.
In could 2016, Angela Ahrendts, Apple's then Senior vice chairman of Retail, disclosed a considerably redesigned Apple Store in Union sq., city, which includes giant glass doors for entry, open areas, and re-branded rooms. additionally, to buying merchandise, customers will get recommendations and facilitate from "Creative Pros" – people with specialized data of artistic arts; get product support during a tree-lined Genius Grove; and attend sessions, conferences, and community events,[285][286] with Ahrendts commenting that the goal is to create Apple Stores into "town squares", an area wherever folks naturally converge and pay time. The new style is going to be applied to any or all Apple Stores worldwide, a method that has seen stores quickly relocate or shut.
The Apple store within the Carnegie Library of Washington D.C. maintains the building's historic exterior style.
Many Apple Stores are settled within searching malls, however, Apple has engineered many complete "flagship" stores in high-profile locations. It has been granted style patents and received field of study awards for its stores' styles and construction, specifically for its use of glass staircases and cubes. The success of Apple Stores has had a vital influence over alternative client physical science retailers, WHO have lost traffic, management, and profits thanks to perceived higher quality of service and merchandise at Apple Stores.[292][293] Apple's notable complete loyalty among customers causes long lines for many folks at new Apple Store openings or product releases. Due to the recognition of the complete, Apple receives an outsized variety of job applications, several of that return from young staff. Although Apple Store staff receive above-average pay, are offered cash toward education and health care, and receive product discounts, there are restricted or no ways of career advancement. A could 2016 report with AN anonymous retail worker highlighted hostile work surroundings with harassment from customers, intense internal criticism, and a scarcity of serious bonuses for securing major business contracts.
Due to the COVID-19 pandemic, Apple closed its stores outside China till March twenty-seven, 2020. Despite the stores being closed, hourly staff still be paid. staff across the corporate are allowed to figure remotely if their jobs allow it.[295] On March twenty-four, 2020, in a memo, Senior vice chairman of individuals and Retail Deirdre O'Brien declared that a number of its retail stores are expected to open up at the start of April.
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